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About the Journal
Focus and thematic areas
Editorial Board
Open access policy
Guidelines for Authors
Paper Categorization
Peer Review Process
Responsibilities
Ethics
Privacy Statement
New issue
Archive
News
Contact
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A comparative analysis of the influence of family and influencers on the purchasing decision
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The impact of brand equity dimensions on consumer loyalty among young people: evidence from Sri Lanka's high-tech market
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Implications of Artificial Intelligence in Advertising on Brand Authenticity Perception and Consumer Loyalty
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Analysis of Gen Z's attitudes towards media and consumption: the Balkan region
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