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  • About the Journal
    • Focus and thematic areas
    • Editorial Board
    • Open access policy
    • Guidelines for Authors
    • Paper Categorization
    • Peer Review Process
    • Responsibilities
    • Ethics
    • Privacy Statement
  • New issue
  • Archive
  • News
  • Contact
  • SRP
  • ENG

Ethics

Most popular articles:

  • A comparative analysis of the influence of family and influencers on the purchasing decision

    Number

    55/1

  • Developing long-term relationships with users of public sector wellness centres

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    55/1

  • Strategies for improving quality and methods for service innovation

    Number

    40/2

  • The impact of brand equity dimensions on consumer loyalty among young people: evidence from Sri Lanka's high-tech market

    Number

    56/2

  • Implications of Artificial Intelligence in Advertising on Brand Authenticity Perception and Consumer Loyalty

    Number

    57/1

Recommended articles:

  • Developing long-term relationships with users of public sector wellness centres

    Number

    55/1

  • Launching a new product onto the market: the importance of product characteristics, the market, and the company's marketing activities.

    Number

    55/1

  • Aggressiveness of telemarketing

    Number

    53/2

  • Analysis of Gen Z's attitudes towards media and consumption: the Balkan region

    Number

    51/3

PUBLISHER:

Serbian Marketing Association SeMA
[Srpsko udruženje za marketing SeMA]
marketing@sema.rs
www.sema.rs

CO-PUBLISHER:

University of Belgrade - Faculty of Economics
[Univerzitet u Beogradu - Ekonomski fakultet]
Kamnička 6, 11000 Belgrade
www.ekof.bg.ac.rs