Marketing is a nationally significant journal published quarterly. It is intended for a broad audience, including both academic and professional readers. Papers published in the journal cover the field of marketing in the broadest sense. The Marketing publishes original papers that have not been previously published or are under consideration by any other journal. The journal primarily publishes scholarly papers. Submissions that critically examine relevant theories and concepts from the field of marketing, as well as related disciplines, are welcome, as are papers with original empirical research. For a paper to be considered, it must adhere to the Marketing journal’s author guidelines and respect the author's responsibilities and publication ethics. Each submission undergoes an initial editorial evaluation, and if it aligns with the journal's aims and thematic areas and shows potential to contribute to the existing literature, it proceeds through a double-blind peer review process.
The journal’s co-publishers, since December 2009, are the Serbian Marketing Association and the Faculty of Economics and Business, University of Belgrade.
Marketing is indexed in Directory of Open Access Journals (DOAJ).DOAJ).
Papers should be submitted exclusively in electronic form, in Serbian or English, via the following link:
http://aseestant.ceon.rs/
http://aseestant.ceon.rs/index.php/mkng
In case of any technical issues, you can contact us via email at the editorial address:
redakcija@sema.rs
The Marketing provides open access to its entire content.
There is no publishing or submission fee.
ISSN 0354-3471 (Print edition)
ISSN 2334-8364 (Online)
Number
55/1
Number
55/1
Number
53/2
Number
51/3
