46/2 – Marketing

Market Segmentation in Tourism – The Application of Schwarz's Value Theory

Market Segmentation in Tourism - An Application of the Schwartz‘s value theory

Branislava Hristov,

Lazar Čolić,

Saša Veljković

Date: .

DOI: UDK 338.48:339.1

Ispitivanje stavova generacije Y o održivoj potrošnji u Republici Srbiji

Investigating Attitudes of Generation Y Toward Sustainable Consumption in Republic of Serbia

Dražen Marić,

Olja Milovanov

Date: .

DOI: UDK 366.14:339.138

Uticaj inovacija u marketingu na performanse malih i srednjih preduzeća

Influence of Innovations in Marketing on Performances of Small and Medium-Sized Enterprises

Igor Mladenović,

Jelena Mladenović,

Milijana Roganović

Date: .

DOI: UDK 339.138: 334.012.63/.064

Ekonomski i pravni konceptualni okvir viralnog marketinga

Economic and Legal Conceptual Framework of Viral Marketing

Marija Kostić,

Melita Jovanović Tončev,

Miroslav Knežević,

Vladimir Džamić

Date: .

DOI: UDK 339.138:004.738.5

Vrednovanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističke destinacije

An Evaluation Related to the Effect of Strategic Facility Management on Choice of Medical Tourism Destination

Ergin Sait Varol,

Ertugrul Tarcan,

Metin Ates

Date: .

DOI: UDK 338.48-6:615.8:005.7

Povezanost vrednosti i tipova involviranosti potrošača u proces donošenja odluke o kupovini

Correlation of Consumer Values and Product Involvement

Matanović Jelena,

Slijepčević Vanja

Date: .

DOI: UDK 658.012.2:336.1

Marketing Volume 46,
Issue 2

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Marketing issue 57/1

Marketing No. 56/4

Marketing No. 56/3

Marketing No. 56/2

Marketing No. 56/1

Marketing No. 55/4

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Marketing No. 55/2

Marketing No. 55/1

Marketing No. 54/4

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Marketing No. 54/2

Marketing Volume 46,Issue 2

Market Segmentation in Tourism – The Application of Schwarz's Value Theory

Market Segmentation in Tourism - An Application of the Schwartz‘s value theory

Ispitivanje stavova generacije Y o održivoj potrošnji u Republici Srbiji

Investigating Attitudes of Generation Y Toward Sustainable Consumption in Republic of Serbia

Uticaj inovacija u marketingu na performanse malih i srednjih preduzeća

Influence of Innovations in Marketing on Performances of Small and Medium-Sized Enterprises

Ekonomski i pravni konceptualni okvir viralnog marketinga

Economic and Legal Conceptual Framework of Viral Marketing

Vrednovanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističke destinacije

An Evaluation Related to the Effect of Strategic Facility Management on Choice of Medical Tourism Destination

Povezanost vrednosti i tipova involviranosti potrošača u proces donošenja odluke o kupovini

Correlation of Consumer Values and Product Involvement

Browse the issue:

Archive

Marketing issue 57/1

Marketing No. 56/4

Marketing No. 56/3

Marketing No. 56/2

Marketing No. 56/1

Marketing No. 55/4

Marketing No. 55/3

Marketing No. 55/2

Marketing No. 55/1

Marketing No. 54/4

Marketing No. 54/3

Marketing No. 54/2

Marketing Volume 46,
Issue 2