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Marketing Volume 55,
Issue 4

2024

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Determining the number and characteristics of segments in the rakija market based on consumer purchasing behaviour.

Determining the number and characteristics of rakija market segments based on consumer purchasing behavior

Milijanka C. Ratković,

Slobodan Adžić

Date: 27.09.2024.

DOI: 10.5937/mkng2404229A

The role of national culture and lifestyle in shaping consumer behaviour

The role of national culture and lifestyle in shaping consumer behavior

Jovana Lazarević,

Srđan Šapić,

Editor-in-Chief

Date: 16.10.2024.

DOI: 10.5937/mkng2404245M

The impact of the dimensions of internal marketing on organisational commitment

The influence of internal marketing dimensions on organizational commitment

Goran Pavlović,

Nevena Bevanda,

Vuk Bevanda

Date: 07.11.2024.

DOI: 10.5937/mkng2404259P

The role of agricultural cooperatives in the development and promotion of rural tourism: a case study of Azanje, Serbia

The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia

Aleksandar Dejanović,

Jelena Lukić Nikolić

Date: 29.10.2024.

DOI: 10.5937/mkng2404269D

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