46/2

Marketing Volume 46,
Issue 2

2015. godina

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Segmentacija tržišta u turizmu – Primena Švarcove teorije vrednosti

Market Segmentation in Tourism - An Application of the Schwartz‘s value theory

Branislava Hristov,

Lazar Čolić,

Saša Veljković

Datum: .

DOI: UDK 338.48:339.1

Ispitivanje stavova generacije Y o održivoj potrošnji u Republici Srbiji

Investigating Attitudes of Generation Y Toward Sustainable Consumption in Republic of Serbia

Dražen Marić,

Olja Milovanov

Datum: .

DOI: UDK 366.14:339.138

Uticaj inovacija u marketingu na performanse malih i srednjih preduzeća

Influence of Innovations in Marketing on Performances of Small and Medium-Sized Enterprises

Igor Mladenović,

Jelena Mladenović,

Milijana Roganović

Datum: .

DOI: UDK 339.138: 334.012.63/.064

Ekonomski i pravni konceptualni okvir viralnog marketinga

Economic and Legal Conceptual Framework of Viral Marketing

Marija Kostić,

Melita Jovanović Tončev,

Miroslav Knežević,

Vladimir Džamić

Datum: .

DOI: UDK 339.138:004.738.5

Vrednovanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističke destinacije

An Evaluation Related to the Effect of Strategic Facility Management on Choice of Medical Tourism Destination

Ergin Sait Varol,

Ertugrul Tarcan,

Metin Ates

Datum: .

DOI: UDK 338.48-6:615.8:005.7

Povezanost vrednosti i tipova involviranosti potrošača u proces donošenja odluke o kupovini

Correlation of Consumer Values and Product Involvement

Matanović Jelena,

Slijepčević Vanja

Datum: .

DOI: UDK 658.012.2:336.1

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