An Evaluation Related to the Effect of Strategic Facility Management on Choice of Medical Tourism Destination
Vrednovanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističke destinacije
Abstract
This study based on literature review aims to evaluate and emphasize the affect of the strategic facility management (SFM) on choice of medical tourism destination. Medical Tourism, which ranges from the health care services involving a cure to the wellness services involving no specific health trouble to pleasure and amusement services, is one of the most growing sectors in the world. Cost and quality of medical services are among the main reasons for the choice of destination. Strategic facility management has a positive correlation on the levels of quality, cost and customer satisfaction. Thus medical tourism and destination managers should take into account of the potential advantages of value creation offered through SFM in order to be chosen by customers (stakeholders).
Apstrakt
Ova studija je bazirana na pregledu literature i usmerena na procenu i naglašavanje efekata strategijskog menadžmenta ustanova na izbor zdravstveno turističkog menadžmenta. Zdravstveni turizam, koji podrazumeva širok spektar raznih usluga od usluga koje podrazumevaju lečenje i korišćenje leka do velnes usluga koje ne uključuju neki zdravstveni problem već zadovoljstvo i zabavu, jeste jedan od najbrže rastućih sektora na svetu. Troškovi i kvalitet zdravstvenih usluga su među vodećim razlozima za izbor destinacije. Strategijski menadžment ustanova je pozitivno koreliran sa nivoom kvaliteta, troškova i satisfakcijom korisnika. Zbog toga bi turistički menadžeri i menadžeri destinacija trebalo da uzimaju u obzir potencijalne prednosti kreiranja vrednosti putem strategijskog menadžmenta ustanova kako bi turisti birali tu destinaciju.
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