Marketing Volume 45,
Issue 4

Marketing: Facing reality

Date: .

DOI: UDK 658.8

Marketing innovation as a source of competitive advantage for a company

Marketing Innovations as Source of Enterprise's Competitive Advantage

Date: .

DOI: UDK 658.8:330.341.1

The influence of loyalty on consumer reactions in stock-out situations

The Impact of Loyalty to the Reaction of Consumers in Situation of Lack of Supplies

Date: .

DOI: UDK 366.1

Measuring the emotional reactions of bank clients

The Measurement of Emotional Reactions of Bank Clients

Date: .

DOI: UDK 336.1:347.734

The use of databases in advertising

Implementation of data bases in advertising

Date: .

DOI: UDK 659

Faces of Protection in the Media Campaigns of Non-Profit Organisations

Spokespersons in Media Campaigns of Non-Profit Organizations

Date: .

DOI: UDK 061.2:658.8

Aligning the marketing strategy of a tourist destination with changes in the environment – A case study of Bukovička Banja

Adjusting Tourist Destination Marketing Strategy According to the Changes in the Environment – Case Study Bukovicka Spa

Date: .

DOI: UDK 658.8:338.48(497.11)