46/3

Marketing Volume 46,
Issue 3

2015

Download PDF

Communication in a crisis

Communication in the State of Crisis

Radoslav Senić,

Vladimir Senić

Date: .

DOI: UDK 005.334

Marketing communication of higher education institutions in the Republic of Serbia

Marketing Communications of Higher Education Institutions in the Republic of Serbia

Ana Popović

Date: .

DOI: UDK 658.8:659.2:378(497.11)

The origin and historical development of branding and advertising in the ancient civilisations of Africa, Asia and Europe

The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe

Date: .

DOI: UDK 658.626(6+5+4)

The innovativeness of small and medium-sized enterprises in the Republic of Serbia and the countries of the European Union

Innovativeness of Small and Medium-Sized Enterprises in the Republic of Serbia and Countries of the European Union

Danijela Despotović,

Dušan Cvetanović,

Miroljub Nikolić

Date: .

DOI: UDC 330.341.1:334.012.63/.64(476.11+4-672EU)

Engaging famous sportspeople in the promotion of products and services

The Sport Celebrity Endorsement in Promotion of Products and Services

Jovana Ivić,

Sretenka Dugalić

Date: .

DOI: UDK 796:658.8

Key Determinants of Consumer Ethnocentrism in Bosnia and Herzegovina

The Key Determinants of Consumer Ethnocentrism in Bosnia and Herzegovina

Amela Bešlagić

Date: .

DOI: UDK 366.1(497.6)

Browse the issue: