Communication in a State of Crisis
Komunikacija u uslovima krize
Abstract
Due to diversity of research related to crisis it is rather important to present definitions of various key terms related to crisis, crisis management and crisis communication, in order to establish tangible boundaries among them. Those three are mutually intertwined and should be considered starting from the first symptoms of crisis to crisis management and finally crisis communication. In the state of crisis, conventional management practice is often not adequate, while types of reaction are insufficient. Thus, this paper gives precise definitions of crisis, crisis management and crisis communication.
Apstrakt
Zbog raznovrsnosti istraživanja vezanih za krizu, veoma je važno da se blagovremeno i adekvatno prezentiraju definicije ključnih termina krize, kriznog menadžmenta i kriznog komuniciranja, s ciljem što preciznijeg utvrđivanja granica između njih. Naime, ovo troje su nerazmrsivo međusobno isprepletani i moraju se razmotriti počevši od prvih signala nastanka krize, preko kriznog menadžmenta, do kriznog komuniciranja. U vreme krize, konvencionalne prakse menadžmenta su neadekvatne, a načini reagovanja obično nedovoljni. Stoga su u ovom radu jasno definisani pojmovi krize, kriznog menadžmenta i kriznog komuniciranja.
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