45/2

Marketing Volume 45,
Issue 2

2014. godina

Download PDF

Motivi i perspektive internacionalizacije kineskih auto kompanija – Studije slučaja Geely i Great Wall

Prospects and Motives of Internationalization of China’s Auto Companies – Case Studies Geely and Great Wall

Branko Rakita,

Dušan Marković,

Nikola Momčilović,

Stefan Arsić

Date: .

DOI: UDK 341.221.4:629.3

Razvojni aspekt koncepta „životna vrednost potrošača“*

The Development of the „Customer Lifetime Value“ Concept*

Andrea D. Bučalina,

Vesna M. Milanović

Date: .

DOI: UDK 005.346:658.8

Marketing komuniciranje posredstvom socijalnih mreža – Rešenje u vreme krize

Marketing Communication on Social Networks – Solution in the Times of Crisis

Boris Snoj,

Denis Tomše

Date: .

DOI: UDK 658.8:316.472.4

Specifics of market segmentation for food products

Specificities of Food Market Segmentation

Aleksandar Grubor,

Nenad Djokic,

Nikola Milićević

Date: .

DOI: UDK 339:658.8

Repozicioniranje kompanije kreiranjem novog brenda – Poslovni slučaj Niške mlekare

Market Repositioning of a Company Through the Creation of a New Brand – Case Study for Niška Mlekara

Aleksandra Anđelković,

Goran Milovanović,

Nebojša Petković

Date: .

DOI: UDK 658.626:637.1

Etički osvrt na problem poslovne špijunaže

Ethical Review of the Problem Business Espionage

Vladimir Tatić

Date: .

DOI: UDK 327.84:33

Browse the issue: