46/4

Marketing Volume 46,
Issue 4

2015

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Strategijska segmentacija tržišta

Strategic Market Segmentation

Aleksandar Đorđević,

Branko R. Maričić

Date: .

DOI: UDK 005.21:339.138

Strategijsko upravljanje portfolijom inovacija

Strategic Innovation Portfolio Management

Ljiljana Stanković,

Suzana Djukic

Date: .

DOI: UDK 001.895:338.312; 005.21

Brendiranje nacije: Analiza brend identiteta Srbije

Nation Branding: The Analysis of Serbia’s Brand Identity

Branka Novčić,

Velimir Stavljanin

Date: .

DOI: UDK 316.356.4:339.138

Prepoznavanje marke i namera za kupovinom u Internet okruženju

Brand Awareness and Buying Intention in the Online Environment

Jelena Filipović

Date: .

DOI: UDK 004.738.5:339.371.4

Upravljanje odnosima sa kupcima kao izvor konkurentnosti kompanija u promenjivom okruženju

Customer Relationship Management as a Source of Companies Competitiveness in Changing Environment

Dejan Petrović,

Milica Kostić-Stanković,

Tijana Jugović

Date: .

DOI: UDK 005.346:339.137

Analiza percepcije potrošača konditorskih proizvoda na srpskom tržištu (studija slučaja Chipita proizvoda)

The Analysis of Consumers’ Perception of the Confectionary Products in the Serbian Market – (Case Study of Chipita Products)

Sanja Dalton

Date: .

DOI: UDK 659.113.25:664.144/.149

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