46/1

Marketing Volume 46,
Issue 1

2015

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Potrošač kao učesnik inovacionih mreža

Customer as a Participant of Innovative Networks

Suzana Djukic

Date: .

DOI: UDK 658.8:330.341.

Merenje finansijske vrednosti marke kao nematerijalne imovine preduzeća

Measuring the Financial Value of Brand as an Intangible Asset of an Enterprise

Ana Popović,

Bojan Krstić,

Goran Milovanović

Date: .

DOI: UDK 658.626

Kvalitet usluga u maloprodaji kao osnova donošenja odluka o kupovini

Retail Service Quality as a Base in Purchasing Decision

Sreten Ćuzović,

Svetlana Sokolov Mladenović

Date: .

DOI: UDK 339.162.4

Inovaciona infrastruktura za transfer i difuziju tehnologija u Srbiji

Innovation Infrastructure for Techonlogy Transfer and Difusion in Serbia

Đuro Kutlača,

Dušica Semenčenko,

Marija Mosurović Ružičić

Date: .

DOI: UDK 330.341.1:330.526.33(497.11)

Brend kao važan element regionalne razvojne strategije na primeru Devin

Brand as a Significant Element of the Regional Development Strategy at the Example of Devin

Penka Goranova,

Steliana Vasileva

Date: .

DOI: UDK 332.1:658.626

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