48/1

Marketing Volume 48,
Issue 1

2017

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Customer experience in marketing – history, concept and management

Customer Experience in Marketing - History, Concept and Management

Date: .

DOI: UDC 339.138:658.89

The perceived influence of the media on the behaviour of food consumers

Perceived Media Influence on Behaviour of Food Products’ Consumers

Ines Đokić

Date: .

DOI: UDC 366.1:658.8

Marketing implications of loyalty programmes on customer relationship management in the airline industry

Marketing Implications of Loyalty Programs on Customer Relationship Management within the Airline Industry

Biljana Chroneos Krasavac,

Ema's Bag,

Jasna Soldić-Aleksić

Date: .

DOI: UDK 338.47:339.138

Kako napisati studije slučaja u edukaciji iz marketinga?

How to Write Cases and Teaching Notes in Marketing Education?

Ema Nešković,

Slavica Cicvarić Kostić,

Vesna Damnjanović

Date: .

DOI: UDC 316.776: 339.138

Public perception of print and electronic newspaper and magazine editions in Serbia

The Public Perception of the Print and Electronic Newspapers and Magazines Editions-Case of Serbia

Milica Vasiljević Blagojević,

Nenad Perić,

Nenad Vujić

Date: .

DOI: UDK 316.774: 658.8

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