51/2

Marketing Volume 51,
Issue 2

2020

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Analysis of socio-psychological factors of consumer ethnocentrism: the moderating effect of national identity

Analysis of Socio-Psychological Factors of Consumer Ethnocentrism - Moderating Effect of The National Identity

Jovana Filipović,

Srđan Šapić,

Stefan Zdravković

Date: .

DOI: UDK: 008:33

„Word of mouth on the internet – an analysis of cross-cultural differences

Word of Mouth on The Internet - Cross-Cultural Analysis

Sanja Mitić

Date: .

DOI: UDK: 004.738.5:005.316.7

Influencers as a segment of digital marketing communication – the views of Generation Y

Influencers as a Segment of Digital Marketing Communication – Generation Y Attitudes

Ivana Domazet,

Milica Kostić-Stanković,

Valentina Vukmirović

Date: .

DOI: UDK: 004.738:658.8

Satisfaction with the quality of service in Serbia's mountain hotels: An analysis of reviews from Booking.com

Satisfaction with The Service Quality in Serbian Mountain Hotels: Analysis of Reviews on Booking.Com

Dejan Sekulić,

Marijana Seočanac

Date: .

DOI: UDK: 338.488.2:640.412]:658.6(497.11)

The impact of service quality elements in retail outlets on consumer loyalty

The Impact of Service Quality in Retail Trade Facilities on Customer Loyalty

Dragana Gašević,

Dragana Tomašević,

Marija Vranješ

Date: .

DOI: UDK: 005.339

The importance of internal marketing – motivation to work and job satisfaction of employees in the tourism and hospitality sector

Correlations Between Dimensions of Work Motivation and Dimensions of Job Satisfaction of Employees in Hotels and Travel Agencies

Jelena Škorić,

Maja Mijatov,

Milena Nedeljković Knežević

Date: .

DOI: UDK: 658.8:101.32

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