48/2

Marketing Volume 48,
Issue 2

2017. godina

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Veza između digitalnih medija i donošenja odluka u vezi sa putovanjima

The Link Between Digital Media and Making Travel Choices

Jovan R. Popesku,

Sonja D. Oklobdžija

Datum: .

DOI: UDK 339.138:004]:338.487

Metod posmatranja u marketinškim istraživanjima

Observation Method in Marketing Research

Aleksandra Vuković,

Dejan Riznić,

Milovan Vuković

Datum: .

DOI: UDK 339.13.017:311.212

Determinante namera potrošača u pogledu korišćenja usluga mobilnog bankarstva

Determinants of the intentions of consumers in terms of using mobile banking services

Goran Pavlović,

Jovana Savić

Datum: .

DOI: UDK 336.71:004.738.5

Vrednost CRM inicijativa za banke: da li je skepticizam opravdan?

Value of CRM Initiatives for Banks: Is the Scepticism Justified?

Nela Milošević,

Slađana Barjaktarović Rakočević,

Slavica Cicvarić Kostić

Datum: .

DOI: UDK 005.346:336.717

Povezanost internog marketinga i satisfakcije zaposlenih u bankama

Correlation Between Internal Marketing and Satisfaction of Bank Employees

Maja R. Ćirić,

Petra P. Zdjelarić,

Sandra Brkanlić

Datum: .

DOI: UDK 336.71:331.101.32

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