48/2

Marketing Volume 48,
Issue 2

2017

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The relationship between digital media and travel decision-making

The Link Between Digital Media and Making Travel Choices

Jovan R. Popesku,

Sonja D. Oklobdžija

Date: .

DOI: UDC 339.138:004]:338.487

The observation method in marketing research

Observation Method in Marketing Research

Aleksandra Vuković,

Dejan Riznić,

Milovan Vuković

Date: .

DOI: UDC 339.13.017:311.212

Determinants of consumer intention to use mobile banking services

Determinants of the intentions of consumers in terms of using mobile banking services

Goran Pavlović,

Jovana Savić

Date: .

DOI: UDC 336.71:004.738.5

The value of CRM initiatives for banks: is the scepticism justified?

Value of CRM Initiatives for Banks: Is the Scepticism Justified?

Nela Milošević,

Slađana Barjaktarović Rakočević,

Slavica Cicvarić Kostić

Date: .

DOI: UDK 005.346:336.717

The relationship between internal marketing and employee satisfaction in banks

Correlation Between Internal Marketing and Satisfaction of Bank Employees

Maja R. Ćirić,

Petra P. Zdjelarić,

Sandra Brkanlić

Date: .

DOI: UDC 336.71:331.101.32

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