52/3

Marketing Volume 52,
Issue 3

2021

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Consumer preferences and attitudes regarding the social and environmental dimensions of corporate social responsibility

Consumer Preferences and Attitudes in Relation to The Social and Environmental Dimensions of Corporate Social Responsibility

Marija Jović,

Tamara Vlastelica,

Vladimir Pavković

Date: .

DOI: UDK: 347.72.032:005.35

The importance of digitalising procurement in achieving multi-channel retail excellence

The Importance of Digitalization of Procurement in Achieving Multiple Channel Retail Excellence

Aleksa Dokić,

Dragan Stojković,

Zoran Bogetić

Date: .

DOI: UDK: 658.7:004.9

Strategic marketing in higher education

Strategic Marketing in the Field of Higher Education

Mirjana Gligorijević,

Radmila Janičić

Date: .

DOI: UDK: 659.4:378.1

Methods and techniques of neuromarketing research

Methods and Techniques of Neuromarketing Research

Darko Lukić

Date: .

DOI: UDK: 658.8.013

Determinants of Household Consumption in Serbia – Methodological Approaches and Empirical Results

Determinants of Household Consumption in Serbia -Methodological Approaches and Empirical Results

Hasan Hanić,

Milica Bugarčić

Date: .

DOI: UDK: 330.4:631.147 (497.11)

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