52/3

Marketing Volume 52,
Issue 3

2021. godina

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Preferencije i stavovi potrošača u odnosu na socijalne i ekološke dimenzije korporativne društvene odgovornosti

Consumer Preferences and Attitudes in Relation to The Social and Environmental Dimensions of Corporate Social Responsibility

Marija Jović,

Tamara Vlastelica,

Vladimir Pavković

Datum: .

DOI: UDK: 347.72.032:005.35

Značaj digitalizacije nabavke u ostvarivanju višekanalne maloprodajne izvrsnosti

The Importance of Digitalization of Procurement in Achieving Multiple Channel Retail Excellence

Aleksa Dokić,

Dragan Stojković,

Zoran Bogetić

Datum: .

DOI: UDK: 658.7:004.9

Strategijski marketing u oblasti visokog obrazovanja

Strategic Marketing in the Field of Higher Education

Mirjana Gligorijević,

Radmila Janičić

Datum: .

DOI: UDK: 659.4:378.1

Metodi i tehnike neuromarketing istraživanja

Methods and Techniques of Neuromarketing Research

Darko Lukić

Datum: .

DOI: UDK: 658.8.013

Determinante potrošnje domaćinstava u Srbiji – Metodološki pristupi i empirijski rezultati

Determinants of Household Consumption in Serbia -Methodological Approaches and Empirical Results

Hasan Hanić,

Milica Bugarčić

Datum: .

DOI: UDK: 330.4:631.147 (497.11)

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