51/4

Marketing Volume 51,
Issue 4

2020

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Relationships between purchase decision-making styles and consumers' psychological characteristics

Relations between Purchase Decision Styles and Personal Characteristics of Buyers

Jelena Matanović,

Kristina Markov

Date: .

DOI: UDK 366.622

SWOT analysis of wine tourism in Srem

SWOT Analysis of Wine Tourism in Srem

Jelena Tepavčević,

Melita Josipović,

Svetlana Vukosav

Date: .

DOI: UDK 502.131.1:338.48(497.113)

The impact of the employer brand on the corporate reputation of hotel companies

The Impact of The Employer Brand on The Corporate Reputation of Hotel Companies

Jasmina Ognjanović

Date: .

DOI: UDC 338.488.2:640.412

The value of consumer participation in the development of a new product for businesses

The Value of Customer Involvement in new Product Development for Company

Jovan Rusić,

Mirjana Gligorijević

Date: .

DOI: UDK: 659.126.001

Determinants of trade mark purchase

The Determinants of Purchasing Private Label Products

Biljana Rabasović,

Ivana Marković,

Mlađen Vićentić

Date: .

DOI: UDC 339:658.626

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