51/4

Marketing Volume 51,
Issue 4

2020. godina

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Relacije stilova donošenja kupovnih odluka sa psihološkim karakteristikama potrošača

Relations between Purchase Decision Styles and Personal Characteristics of Buyers

Jelena Matanović,

Kristina Markov

Datum: .

DOI: UDK 366.622

SWOT analiza vinskog turizma u Sremu

SWOT Analysis of Wine Tourism in Srem

Jelena Tepavčević,

Melita Josipović,

Svetlana Vukosav

Datum: .

DOI: UDK 502.131.1:338.48(497.113)

Uticaj brenda poslodavca na korporativnu reputaciju hotelskih preduzeća

The Impact of The Employer Brand on The Corporate Reputation of Hotel Companies

Jasmina Ognjanović

Datum: .

DOI: UDK 338.488.2:640.412

Vrednost učešća potrošača u razvoju novog proizvoda za preduzeće

The Value of Customer Involvement in new Product Development for Company

Jovan Rusić,

Mirjana Gligorijević

Datum: .

DOI: UDK: 659.126.001

Determinante kupovine trgovinske marke

The Determinants of Purchasing Private Label Products

Biljana Rabasović,

Ivana Marković,

Mlađen Vićentić

Datum: .

DOI: UDK 339:658.626

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