48/4

Marketing Volume 48,
Issue 4

2017

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Millennials and Gamification – A Proposed Model for the Application of Gamification in Tourist Destinations

Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination

Daniel Pavlović,

Jovan Popesku,

Slavko Alčaković

Date: .

DOI: UDK: 005.342/.346:338.484

Analysis of changes in hotel sales channels – A case study of an urban and a mountain hotel in Serbia

Analysis of Changes in Sales Channels – Case Study of City and Mountain Hotel in Serbia

Aleksandar Đorđević,

Bojan Zečević,

Branislava Hristov Stančić

Date: .

DOI: UDK: 338.488.2:640.412:004.738.5

Marketing Management in Culture and the Arts

Marketing Management in Culture and Arts

Primrose of Raduša

Date: .

DOI: UDK: 339.138:316.74

The influence of cultural dimensions on consumers' attitudes and intentions towards foreign and domestic products

Influence of Cultural Dimensions on the Attitudes and Intentions of Consumers Towards Foreign and Domestic Products

Jovana Golo,

Srđan Šapić

Date: .

DOI: UDK: 658.8.012.12/.013:658.62

An investigation of the socio-psychological factors of consumer ethnocentrism

Examination of Socio-Psychological Factors of Consumer Ethnocentrism

Goran Pavlović,

Jovana Savić

Date: .

DOI: UDK: 658.8:323.14

Social Media Marketing

Social Media Marketing

Ana Krstić,

Biljana Djurdjevic

Date: .

DOI: UDK: 339.138:004.738.5

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