48/4

Marketing Volume 48,
Issue 4

2017. godina

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Milenijalci i gejmifikacija – Predlog modela za primenu gejmifikacije u turističkim destinacijama

Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination

Danijel Pavlović,

Jovan Popesku,

Slavko Alčaković

Datum: .

DOI: UDK: 005.342/.346:338.484

Analiza promena u hotelskim kanalima prodaje – Studija slučaja gradskog i planinskog hotela u Srbiji

Analysis of Changes in Sales Channels – Case Study of City and Mountain Hotel in Serbia

Aleksandar Đorđević,

Bojan Zečević,

Branislava Hristov Stančić

Datum: .

DOI: UDK: 338.488.2:640.412:004.738.5

Marketing menadžment u kulturi i umetnosti

Marketing Management in Culture and Arts

Dragoljub Raduški

Datum: .

DOI: UDK: 339.138:316.74

Uticaj dimenzija kulture na stavove i namere potrošača prema stranim i domaćim proizvodima

Influence of Cultural Dimensions on the Attitudes and Intentions of Consumers Towards Foreign and Domestic Products

Jovana Golo,

Srđan Šapić

Datum: .

DOI: UDK: 658.8.012.12/.013:658.62

Ispitivanje socio-psiholoških faktora potrošačkog etnocentrizma

Examination of Socio-Psychological Factors of Consumer Ethnocentrism

Goran Pavlović,

Jovana Savić

Datum: .

DOI: UDK: 658.8:323.14

Marketing na društvenim mrežama

Social Media Marketing

Ana Krstić,

Biljana Đurđević

Datum: .

DOI: UDK: 339.138:004.738.5

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