49/2

Marketing Volume 49,
Issue 2

2018

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Cultural specifics of international marketing communications on websites and social media

Cross-cultural Characteristics of International Marketing Communications on Web-site and Social Media

Sanja Mitić

Date: .

DOI: UDK: 004.738.5:658.8

A qualitative analysis of guest reviews of Italian restaurants on Tripadvisor

Qualitative Analysis of Guest Reviews of Italian Restaurants on Tripadvisor

Ivana Blešić,

Jelena Tepavčević,

Milan Bradić

Date: .

DOI: UDK: 338.486.3 :640.43

Integrated social media communications in the timber industry – the IKEA case study

Integrated Marketing Communications on Social Networks: a Case Study on IKEA

Iva Dragičević

Date: .

DOI: UDK: 004.738.5:674

Challenges of Holistic Marketing in Artistic Projects

A Challenge of Holistic Marketing in Artistic Projects

Bekim Ćorović,

Radmila Janičić

Date: .

DOI: UDK: 339.138+ 7:005.8

Promotional Activities and Customer Satisfaction: A Long-Term Impact or a Temporary Marketing Illusion?

Promotional Activities and Customer Satisfaction: Long-term Influence or a Temporary Marketing „Mirage“?

Dejan Đorđević,

Dragan Ćoćkalo,

Mihalj Bakator

Date: .

DOI: UDK: 005.345/.346:339.138

Internal communications as a factor in a company's efficiency

Internal Communications as a Factor of Company’s Efficiency

Ana Bovan,

Ivana Radojević,

Milica Slijepčević

Date: .

DOI: UDK: 659.23:368

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