Internal Communications as a Factor of a Company's Efficiency
Interne komunikacije kao faktor efikasnosti kompanije
Abstract
The starting question in the paper is: how should the organization set itself up in the process of internal communication in order to conduct its workflow more efficiently, remain unique, recognizable and successful in a more turbulent and competitive environment? The main goal of this paper is to present contemporary trends in internal communications and how it affects efficiency in an organization. The study builds on existing literature by emphasizing the internal communication and its impact on employees and organizational efficiency. Also, the authors present the results of the research on internal communications conducted in the insurance company Dunav osiguranje. The idea for this paper arose from the necessity of improving internal communications as to improve efficiency due to rapid technological changes and market demands. In the research, 255 respondents from all organizational units of Dunav osiguranje were surveyed. The research presented in this paper confirms the importance and relevance of the communication process with the company‘s employees and its impact on efficient workflow. This paper expands existing research related to the internal communication and organizational efficiency pointing the practical relevance of consistent and good employee communication and its importance for business.
Apstrakt
Polazno pitanje u radu jeste: kako organizacija mora da se postavi u procesu internih komunikacija da bi u sve turbulentnijem i konkurentnijem okruženju, ostala jedinstvena, prepoznatljiva i uspešna? Glavni cilj ovog rada je da prezentuje savremene trendove u internim komunikacijama i način na koji utiču na efikasnost organizacije. Istraživanje je utemeljeno na postojećoj literaturi predstavljajući interne komunikacije i njihov uticaj na efikasnost zaposlenih u organizaciji. Takođe, autori će prikazati rezultate istraživanja koje je usmereno na interne komunikacije u okviru kompanije Dunav osiguranje. Ideja za ovaj rad je proistekla iz nužnosti unapređenja internih komunikacija u skladu sa brzim tehnološkim promenama i zahtevima tržišta. U okviru istraživanja anketirano je 255 ispitanika iz svih organizacionih celina kompanije Dunav osiguranje. Istraživanje predstavljeno u radu potvrđuje značaj procesa komuniciranja sa zaposlenima u kompaniji i njegov uticaj na efikasnost procesa rada. Ovaj rad proširuje postojeća istraživanja u vezi sa internim komunikacijama i organizacionom efikasnošću ističući praktičnu važnost, dosledne i dobre komunikacije sa zaposlenima na samo poslovanje.
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