53/4 – Marketing

The Influence of Psychological Pricing and Sales Promotion Activities on Impulse Clothing Purchases in Retail Outlets: A Consumer Behaviour Study in Serbia and Bosnia and Herzegovina

The Impact of Psychological Pricing and Sales Promotion Activities on Impulse Purchases of Clothing in Retail Stores: Research on Consumer Behavior in Serbia and Bosnia And Herzegovina

Boris Popov,

Jelena Matanović,

Stefan Klačar

Date: 27.02.2023.

DOI: UDK: 159.923.3:658.7.03 366.1:658.8.012.12(497.11+497.6)

Representations of genders in advertising narratives in the Republic of Serbia

Gender Representations in Advertising Narratives in The Republic of Serbia

Marija Ocokoljić

Date: 23.02.2023.

DOI: UDK: 305:659.1(497.11)

The impact of logistical value on consumer satisfaction in the context of digital literacy

The Influence of Logistics Value on Consumer Satisfaction in the Context of Digital Literacy

Sara Kostić

Date: 06.09.2022.

DOI: UDK: 004.9:003.02]:366.1

Selected quality factors in the function of creating loyalty

Selected Quality Factors in the Function of Creating Guests’ Satisfaction

Dragan Vukolić,

Milan Vujić,

Miloš Zrnić,

Tamara Gajić,

Tamara Vujić

Date: .

DOI: UDK: 658.6:366.1

Are we talking to walls or passing on knowledge to students – The pros and cons of online learning

Do We Talk to a Wall or Pass on Knowledge to Students – The Advantages and Disadvantages of Online Learning

Ivana Brdar,

Kristina Bojić,

Marija Nešić

Date: 07.03.2023.

DOI: UDK: 37.018.43:004.738.5]:616.98

Marketing Volume 53,
Issue 4

Browse the issue:

Archive

Marketing issue 57/1

Marketing No. 56/4

Marketing No. 56/3

Marketing No. 56/2

Marketing No. 56/1

Marketing No. 55/4

Marketing No. 55/3

Marketing No. 55/2

Marketing No. 55/1

Marketing No. 54/4

Marketing No. 54/3

Marketing No. 54/2

Marketing Volume 53,Issue 4