53/4 – Marketing

Uticaj psihološkog određivanja cena i aktivnosti unapređenja prodaje na impulsivne kupovine odeće u maloprodajnim objektima: istraživanje ponašanja potrošača u Srbiji i Bosni i Hercegovini

The Impact of Psychological Pricing and Sales Promotion Activities on Impulse Purchases of Clothing in Retail Stores: Research on Consumer Behavior in Serbia and Bosnia And Herzegovina

Boris Popov,

Jelena Matanović,

Stefan Klačar

Datum: 27.02.2023.

DOI: UDK: 159.923.3:658.7.03 366.1:658.8.012.12(497.11+497.6)

Reprezentacije rodova u oglašivačkim narativima u Republici Srbiji

Gender Representations in Advertising Narratives in The Republic of Serbia

Marija Ocokoljić

Datum: 23.02.2023.

DOI: UDK: 305:659.1(497.11)

Uticaj logističke vrednosti na satisfakciju potrošača u kontekstu digitalne pismenosti

The Influence of Logistics Value on Consumer Satisfaction in the Context of Digital Literacy

Sara Kostić

Datum: 06.09.2022.

DOI: UDK: 004.9:003.02]:366.1

Odabrani faktori kvaliteta u funkciji stvaranja lojalnosti

Selected Quality Factors in the Function of Creating Guests’ Satisfaction

Dragan Vukolić,

Milan Vujić,

Miloš Zrnić,

Tamara Gajić,

Tamara Vujić

Datum: .

DOI: UDK: 658.6:366.1

Da li se obraćamo zidovima ili prenosimo znanje studentima – Prednosti i nedostaci online učenja

Do We Talk to a Wall or Pass on Knowledge to Students – The Advantages and Disadvantages of Online Learning

Ivana Brdar,

Kristina Bojić,

Marija Nešić

Datum: 07.03.2023.

DOI: UDK: 37.018.43:004.738.5]:616.98

Marketing Volume 53,
Issue 4

Prelistajte časopis:

Arhiva brojeva

Marketing broj 57/1

Marketing broj 56/4

Marketing broj 56/3

Marketing broj 56/2

Marketing broj 56/1

Marketing broj 55/4

Marketing broj 55/3

Marketing broj 55/2

Marketing broj 55/1

Marketing broj 54/4

Marketing broj 54/3

Marketing broj 54/2

Marketing Volume 53,Issue 4