53/1

Marketing Volume 53,
Issue 1

2022

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Analysis of the impact of different values for consumers in M-commerce on satisfaction and intention to continue using

Analysis of Versatile Customer Values Impact in M Trade on Satisfaction and Continual Usage Intent

Aleksandar Đorđević,

Editor-in-Chief

Date: 05.04.2022.

DOI: UDK: 658.6:338.486.22 658.8.012.12

The role of internal marketing in employees' organisational identification

The Role of Internal Marketing in Employees’ Organizational Identification

Andrea Bučalina Matić,

Katarina Njegić,

Vesna Milanović

Date: 11.04.2022.

DOI: UDK 658.3+659

The competitiveness of art faculties in the higher education market, as perceived by students and professors

Competitiveness of Art Faculties in the Higher Education Market from Students’ and Professors’ Points of View Dejana Prnjat

Dejana Prnjat

Date: 06.05.2022.

DOI: UDK 339.13:378.1

Designing a sustainable brand through the collaboration of an engaged consumer and the brand. Co-creators and Gen Z influencers in Serbia.

Designing a Sustainable Brand by Engaging Brand-Consumers’ Collaboration Generation Z Co-Creators and Influencers in Serbia

Karolina Perčić,

Mirjana Nećak,

Tatjana Mamula Nikolić

Date: 18.04.2022.

DOI: UDC 339.137.42 (497.11)+659.1

Measuring the impact of the Covid-19 pandemic on Serbia's marketing industry

Measuring the Impact of the Covid-19 Pandemic on the Marketing Industry of Serbia

Slobodan Adžić,

Stefan Ivanović

Date: 06.05.2022.

DOI: UDK: 339.13,

Corporate social responsibility of commercial banks in Serbia: reporting practices, activities undertaken and stakeholder perceptions

Corporate Social Responsibility of Commercial Banks in Serbia: Reporting Practice, Implemented Activities and Perception of Stakeholders

Saša Veljković,

Vladimir Panić

Date: .

DOI: UDK: 005.35:336.71(497.11)

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