52/2

Marketing Volume 52,
Issue 2

2021

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Personality traits and the choice of a digital marketing course

Personality Traits and Choice of Studying Digital Marketing

Ines Đokić,

Nenad Djokic,

Nikola Milićević

Date: .

DOI: UDK 658.8.013

Determinants of satisfaction of banking clients with internet banking services in Serbia

Determinants of The Bank Clients Satisfaction with The Internet Banking Services in Serbia

Ahmed's Tally,

Semir Vehapi,

Zenaida Šabotić

Date: .

DOI: UDC 336.71:004.738.5(497.11)

Assumptions on the emergence and expansion of „globally born” enterprises in Serbia

Development and Expansion of Born Global Firms in Serbia

Branko Rakita,

Sanja Mitić

Date: .

DOI: UDK 316.324(497.11)

Cognitive biases in marketing communication: The impact of message anchoring and framing on consumer perception and purchase readiness

Cognitive biases in marketing communication: Influence of Anchoring and Message Framing on Consumers’ Perception and Willingness to Purchase

Jelena Krstić,

Milica Kostić Stanković,

Svetlana Bunčić

Date: .

DOI: UDK 659:366.1:658.7

The commercial aspects of personal branding for athletes on social media

Commercial Aspects of Personal Branding of Athletes on Social Networks

Dejan Dašić,

Marko Pavlović,

Milijanka Ratković

Date: .

DOI: UDC 338.48:796 316.472:004.738.5

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