50/1

Marketing Volume 50,
Issue 1

2019

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Personality traits and purchase value dimensions in traditional and online shoppers

Personal Traits and Purchasing Values of Traditional Buyers and Online Shoppers

Aleksandra Gajić,

Jelena Matanović

Date: .

DOI: UDK: 004.738.5:659.113.25

The impact of innovation on the service orientation of employees in the hospitality industry

Impact of Innovations on Service Orientation of Employees in The Hotel Management

Aleksandra Dragin,

Ivana Blešić,

Jelena Tepavčević,

Milan Ivkov,

Milena Stanić

Date: .

DOI: UDK: 005.591.6:338.486.3:640.412

Implementing the concept of sustainable marketing as a condition for the survival of companies in the global market

Implementation of Sustainable Marketing Concept in a Company as a Prerequisite to Survive on Global Market

Goran Milovanović,

Nebojša Petković

Date: .

DOI: UDK: 005.5:658.8

Global changes in competitive relations in the automotive industry

Global Reshaping of Competitive Relationships in Auto Industry

Dušan Marković,

Slobodan Aćimović,

Veljko Mijušković

Date: .

DOI: UDK: 339.137.2:629.33

Determinants of the development of the organic food market in the Western Balkan countries

Determinants of Organic Market Development in the Western Balkans

Semir Vehapi

Date: .

DOI: UDK 338.439.5:631.147 (497-15)

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