42/1

Marketing Volume 42,
Issue 1

2011. godina

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Srbija na međunarodnom tržištu mleka, mlečnih prerađevina, jaja i vune

Position of Serbia on the international market of milk, dairy products, eggs and wool

Milutin Đorović,

Simo Stevanović,

Verica Lazić

Date: .

DOI: 339.13(100:497.11)

Uloga i značaj društvenih medija u komuniciranju vrednosti marke*

The Role and Importance of Social Media in Communicating Brand Value

Suzana Djukic

Date: .

DOI: UDK 32.019.5:658.626

Konceptualni okvir kreiranja i izbora sistema merila performansi za kontrolu marketing strategije*

Conceptual Framework in Creating and Selecting the Performance Measurement System for Marketing Strategy Control

Bojan Krstić,

Vladimir Ivanović

Date: .

DOI: UDK 005.332.1:658.8

Emprijsko istraživanje uticaja ekonoske krize na ponašanje potrošača u Bugarskoj – Promene u trošenju, štednji i uzimanju bankarskih kredita

An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking

Hristo Katrandjiev

Date: .

DOI: UDK 366.1:338.124.2(497.2)

Specifičnosti tajne kupovine u bankarskom poslovanju sa stanovništvom

Specificities of Mystery Shopping in Retail Financial Services*

Marko Đorđić

Date: .

DOI: UDK 658.6

Merenje satisfakcije studenata u visokom obrazovanju

Measurement of Student Satisfaction in Higher Education

Jelena Gajić

Date: .

DOI: UDK 378:658.8

Prikaz knjige: „Brendiranje grada – teorija i slučajevi“

Review of the book „City Branding - Theory and Cases“

Predrag D. Radojević

Date: .

DOI:

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