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  • SRP
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Review of the book „City Branding - Theory and Cases“

Prikaz knjige: „Brendiranje grada – teorija i slučajevi“

Predrag D. Radojević

📄 Download PDF

Issue:

42/1

Abstract

Apstrakt

References

Complete contents of the issue:

  • Position of Serbia on the international market of milk, dairy products, eggs and wool

    Number

    42/1

  • The Role and Importance of Social Media in Communicating Brand Value

    Number

    42/1

  • Conceptual Framework in Creating and Selecting the Performance Measurement System for Marketing Strategy Control

    Number

    42/1

  • An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking

    Number

    42/1

  • Specificities of Mystery Shopping in Retail Financial Services*

    Number

    42/1

  • Measurement of Student Satisfaction in Higher Education

    Number

    42/1

  • Review of the book „City Branding - Theory and Cases“

    Number

    42/1

PUBLISHER:

Serbian Marketing Association SeMA
[Srpsko udruženje za marketing SeMA]
marketing@sema.rs
www.sema.rs

CO-PUBLISHER:

University of Belgrade - Faculty of Economics
[Univerzitet u Beogradu - Ekonomski fakultet]
Kamnička 6, 11000 Belgrade
www.ekof.bg.ac.rs