40/3

Marketing Volume 40,
Issue 3

2009

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A Predictive Market Segmentation Model: Application of Logistic Regression and the CHAID Procedure

Predictive market segmentation model An Application of Logistic Regression Model and CHAID Procedure

Jasna Soldić-Aleksić

Date: .

DOI: UDC 339.13:658.8

Media use by children in Serbia

Media consumption by children in Serbia

Galjina Ognjanov,

Jelena Filipović

Date: .

DOI: UDK: 659.3-053.2(497.11)

From national airlines to low-cost carriers – the effects of a successful change in marketing strategy

From National Air Carriers to Low-cost Companies – Effects of Successful Marketing Strategy Changes

Slobodan Aćimović

Date: .

DOI: UDK 658.8:656.7

Corporate reputation and competitive advantage

Corporative reputation and competetive advantage

Sanja Mitić

Date: .

DOI: UDC 339.137.2

Ethics and Professionalism in Public Relations

Ethics and professionalism in the public relations

Ana Krstić

Date: .

DOI: UDK 174:659.4

Analysis of food retail in the European Union

The Analysis Of Food Products Retailing In European Union

Stevan Rapaić

Date: .

DOI: UDK: 339.37:338.439.5(4-672EU)

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