The Analysis of Food Products Retailing in the European Union
Analiza maloprodaje prehrambenih proizvoda u Evropskoj Uniji
Abstract
Author is analyzing a share of food products in the structural profile of retail trade in European Union by presenting areas of retailing in which food, beverages, and tobacco products are predominant. The main task of retailing is to overcome gaps in time and space between production and consumption, in order to meet the needs of consumers. This main task of retailing becomes more difficult considering the fact that the European Union consists of demanding consumers that expect all products, especially food, to be served to them at the most accessible places, in most suitable time, and with prices that coincide with the worth of products. In the structure of retail trade of the European Union, food products can be found in sector of non-specialised in-store retailing (hypermarkets, supermarkets, Cash&Carry stores) as well as in sector of specialised in-store food retailing (butcher shops, bakeries, fish markets, etc.). Restructure of retailing, internationalization, and concentration of total retail trade network are only some of the basic trends in contemporary retail sale of food products in the European Union, that are being explored in this text.
Apstrakt
Autor analizira ućešće prehrambenih proizvoda u strukturi maloprodaje Evropske unije, obrazlažući oblasti maloprodaje u kojima preovlađuje trgovina hranom, alkoholnim i bezalkoholnim pićima, kao i proizvodima od duvana. Osnovni zadatak maloprodaje jeste da savlada prostorne i vremenske razlike između proizvodnje i potrošnje kako bi se zadovoljile potrebe krajnjih potrošača. Ovaj zadatak postaje teži ako se uzme u obzir činjenica da Evropsku uniju karakterišu zahtevni potrošači koji očekuju da im svi proizvodi, a naročito prehrambeni, budu dostavljeni na najpristupačnijem mestu, u najpogodnije vreme i po cenama koje odgovaraju vrednostima robe. U strukturi prometa Evropske unije, prehrambeni proizvodi svoje mesto zauzimaju u sektorima nespecijalizovane maloprodaje u objektu (hipermarketima, supermarketima, Cash&Carry objektima), kao i u sektoru specijalizovane maloprodaje prehrambenih proizvoda u objektu (mesarama, pekarama, ribarnicama i sl.). Restrukturiranje maloprodaje,internacion alizacija i koncentracija ukupne trgovinske mreže, samo su neki od osnovnih trendova u savremenoj maloprodaji prehrambenih proizvoda u Evropskoj uniji kojima se bavi ovaj rad.
References
- Deloitte Touche Tohmatsu and STORES Magazine (2009), Global Powers of Retailing
- European Commission (2009), EUROSTAT „European business – Facts and figures“ 2009, Internet: http://www.eds-destatis.de/downloads/publ/KS-BW-09-001-EN-N.pdf, accessed: 7 November 2009.
- Frafft M., Mantrala M. K. (2006), Retailing in the 21st Century, Springer, Heidelberg
- Lovreta S., Končar J., Petković G. (2006), Marketing Channels, Faculty of Economics, Belgrade
- Strategy and Policy for the Development of Trade of the Republic of Serbia (2008), Faculty of Economics, Belgrade
