49/4

Marketing Volume 49,
Issue 4

2018

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Salespeople's communication skills as a determinant of consumer satisfaction and loyalty

Communication skills of sellers as a determinant of consumer satisfaction and loyalty

Jovana Savić,

Milan Kocić,

Srđan Šapić

Date: .

DOI: UDK: 658.818.2:366.1

Brand Attachment as a Determinant of Customer Loyalty: A Case Study of the Corporate Banking Sector

Brand commitment as a determinant of customer loyalty: evidence from the corporate banking sector

Marijana Simić

Date: .

DOI: UDK: 005.346:336.711

Employees' Perception of Information Technology and E-marketing in Hotels in Serbia

Employee‘s Perceptions of Information Technologies and E-Marketing in Hotels in Serbia

Dunja F. Demirović,

Ivana Blešić,

Marija Cimbaljević,

Nikola Milentijević

Date: .

DOI: UDK: 004.738.5:659.1: 338.487

Analysis of Swiss culture according to the Hofstede model for the purposes of a tourist market research

Analysis of Switzerland Culture on the Basis of Hofstede’s Model for the Purpose of Researching the Tourism Market

Aleksandra S. Dragin,

Katarina Perčević,

Maja Mijatov

Date: .

DOI: UDK: 338.48-44(494):316.722

A marketing approach to specific forms of tourism in the context of the revitalisation of undeveloped areas of eastern Serbia

Marketing approach to specific forms of tourism in the context of revitalization of undeveloped areas in eastern Serbia

Momčilo Manić

Date: .

DOI: UDK: 338.48-44(1-88):339.138

Understanding the motives for using social media to enhance communication with consumers

Understanding the Motives for Using Social Networks in the Function of Improving Communication with Consumers

Date: .

DOI: UDK: 316.776:004.738.5]:659.113.25

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