49/3

Marketing Volume 49,
Issue 3

2018

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Defining a city's brand personality: how can literature help?

Defining City Brand Personality: How Can Literature Help?

Aleksandar M. Dejanović,

Čedomir Ljubojević,

Jelena M. Lukić

Date: .

DOI: UDK 005.322:338.48-44(1-21)

Consumer objectives in the context of Slow tourism

Goals of Consumers in the Context of Slow Tourism

Dražen Marić,

Ksenija Leković,

Slavica Tomić

Date: .

DOI: UDK: 005.346:338.48

Avoiding uncertainty in the purchase decision-making process

Uncertainty avoidance in purchase decision process

Jovana Filipović,

Jovana Savić,

Srđan Šapić

Date: .

DOI: UDK: 658.7:659.113.25

The effects of depicting women in advertisements on the formation of consumer attitudes

Effects of Women Representation in Advertising on Customers’ Attitudes

Jelena Gajić,

Jelena Stanković,

Radmila Živković,

Tamara Marić

Date: .

DOI: UDK: 659.1-051-055.2:658.8.013

Effectiveness of direct marketing print media in the Republic of Serbia

Effectiveness of Printed Direct Marketing Media in The Republic of Serbia

Karolina Perčić

Date: .

DOI: UDK: 339.138:658.842/.845

Important aspects of the relationship between satisfaction with communication and satisfaction with work

Some Important Aspects of the Relationship Between Communication Satisfaction and Job Satisfaction

Vesna M. Milanović

Date: .

DOI: UDK: 331.101.32-057.177:339.138

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