50/2

Marketing Volume 50,
Issue 2

2019

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Employer branding in attracting and retaining millennial talent

Employer Branding for Recruitment and Retention of Talented Employees belonging to the new Generation of Millennials

Jelena M. Lukić,

Karolina R. Perčić,

Milan N. Brkljač

Date: .

DOI: UDK: 331.105.2-057.15:005.963

The role of internal marketing in enhancing organisational commitment

Improving Organizational Commitment Through Internal Marketing

Biljana Bogićević Milikić,

Galjina Ognjanov

Date: .

DOI: UDK: 658.8:[005.96:331.101.32

The influence of verbal communication on the satisfaction of employees' social needs and the role of organisational identification

The Impact of Verbal Communication on Satisfying Employees’ Social Needs and the Role of Organizational Identification

Katarina Njegić (Radosavljević),

Vesna M. Milanović

Date: .

DOI: UDK: 005.57:658.8:331.101.32

Determinants of consumer intention regarding future use of mobile commerce – the moderating effect of personal innovativeness

Determinants of the Intentions of Consumers in Terms of Future Use of Mobile Commerce - The Moderator‘s Effect of Personal Innovation

Goran Pavlović,

Jelena Peković,

Stefan Zdravković

Date: .

DOI: UDK: 004.738.5:339:658.118.2

Analysis of the quality of the „Veseli Spust“ event from the perspective of visitors

Quality Analysis of Event „Veseli spust“ an Consumer Perspective

Darko D. Dimitrovski,

Marijana P. Đurađević

Date: .

DOI: UDK: 004.738.5:338.48-52(497.1 Kraljevo)

Investing in the local community in the oil industry

Investing in Local Community by Oil Industry

Milica I. Grujić

Date: .

DOI: UDK: 005.32:339.166:665.6/.7

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