55/3

Marketing Volume 55,
Issue 3

2024

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Using mystery shopping as a methodology to improve internal organisational processes and client satisfaction in the wedding industry

Using mystery shopping as a methodology in improving internal organisational processes and client’s satisfaction in the wedding industry

Branislava Hristov Stančić,

Igor Kovačević,

Violeta Urošević

Date: 18.09.2024.

DOI: 10.5937/mkng2403155H

Artificial Intelligence (AI): A Theoretical Framework and Application in the Event Industry at Sports Venues Amy Dorey

Artificial Intelligence (AI): Theoretical Framework and Events Industry Application in Sports Venues

Amy Dorey

Date: 17.10.2024.

DOI: 10.5937/mkng2403163D

The use of social media in Gen Z's travel planning

The application of social networks in the travel planning of Generation Z

Dunja Kostić,

Jelena Jevtić,

Tomislav Sudarević

Date: 06.08.2024.

DOI: 10.5937/mkng2403175S

Application of benchmarking analysis to the wine race segment as a tourist product

Application of benchmarking analysis to the wine racing segment as a tourist product

Darko Dimitrovski,

Jelena Stojković

Date: 30.09.2024.

DOI: 10.5937/mkng2403187S

Are Serbian spas recognised as centres of contemporary health tourism – a study of perceptions among domestic guests

Are Serbian spas recognized as centres of contemporary health tourism – a study of domestic guest perceptions

Aleksandra Bradić-Martinović,

Tatjana Mišić

Date: 09.10.2024.

DOI: 10.5937/mkng2403197M

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