Application of benchmarking analysis to the wine racing segment as a tourist product
Primena benčmarking analize na segment vinskih trka kao turističkog proizvoda
Abstract
Specific events which are organized under the name wine races, wine marathon or quick stroll through vineyards represent a type of activities which can be associated to modern wine tourism. Even though wine races are very popular in the most famous wine regions, in Serbia they are being organized in only two wine regions in last few years. The paper analyzes the existing wine races in Serbia, as a form of tourist product and their impact on the development of wine tourism in the regions they are being organized. The goal of this paper is a comparative analysis of wine races at Palić and in Aleksandrovac, based on the preset categories and parameters. The obtained results show towards the positive characteristcs and good practice, but also unused potential of this activity. The originality of the paper is reflected in the topic of wine races, which has not been investigated in the field of tourism until now.
Apstrakt
Specifični događaji koji se organizuju pod imenom vinske trke, vinski maratoni ili brža šetnja kroz vinograde predstavljaju vid aktivnosti koji se može povezati sa modernim vinskim turizmom i turističkim proizvodom. Iako su vinske trke vrlo popularne u najpoznatijim svetskim vinskim regionima, u Srbiji se organizuju poslednjih par godina u samo dva vinorodna područja. U radu se vrši analiza postojećih vinskih trka kao oblika turističkog proizvoda u Srbiji i njihov uticaj na razvoj vinskog turizma u krajevima gde se održavaju. Cilj rada je uporedna analiza vinskih trka na Paliću i u Aleksandrovcu, na osnovu postavljenih kategorija i parametara. Dobijeni rezultati ukazuju na pozitivne karakteristike i dobru praksu, a takođe i neiskorišćene potencijale ove aktivnosti. Originalnost rada se ogleda u temi vinskih trka koja se do sada nije istraživala u oblasti turizma.
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