40/4

Marketing Volume 40,
Issue 4

2009

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Adjustments to marketing management in tourist destinations under conditions of globalisation and clustering in tourism

Destination marketing management adjusment in situation of globalization and clasterization in tourism

Ognjen Bakić

Date: .

DOI: UDK 658.8:338.48

Relationship Marketing in the Business Market

Relationship marketing in the B2B market

Mirjana Gligorijević

Date: .

DOI: UDK 658.8:005

Marketing indicators of market attractiveness and the competitiveness of the target company

Marketing indicators of market attractiveness and of target company competitiveness

Slađana Savović,

Editor-in-Chief

Date: .

DOI: UDC 339.13:658.8

Ethical aspects of public relations

Ethical aspects in public relations

Danijela Voza,

Dejan Riznić,

Milovan Vuković

Date: .

DOI: UDK 659.4:174

Multiculturalism in enhancing the competitiveness of globally-oriented organisations

Multiculturalism in function of improvement of competitiveness of organizations with global orientation

Igor Mladenović,

Ivana Cvetković

Date: .

DOI: UDK 005.32

The relational nature of marketing in tourism

Relationship nature of a tourism marketing

Vaso Jegdić

Date: .

DOI: UDK 658.8:338.48

Models of a project-matrix marketing organisation

Project-matrix models of marketing organization

Dragutin Gutić,

Sinisa Rudelj

Date: .

DOI: UDK 005.7:658.8

Internal marketing in the function of increasing customer satisfaction

Internal marketing in the function of improvement of consumers satisfaction

Milijanka Ratković

Date: .

DOI: UDK 658.8:005.96

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