Multiculturalism in function of improving the competitiveness of organisations with a global orientation
Multikulturalizam u funkciji unapređenja konkurentnosti organizacija globalne orijentacije
Abstract
Global business environment and business internationalization impose to organizations’ managements the need to face numerous inevitable heterogeneities and overcome geographic, political, cultural, and other barriers. The differences in national cultures demand special attention considering the fact that they have a dominant influence on the behavior of individuals and groups within an organization. The purpose of this work is to indicate the necessity of adopting multiculturalism in the organizations of international character, as well as to perceive the significance of successful managing of cultural differences as essential potential for acquiring competitive advantage.
Apstrakt
Globalni poslovni ambijent i internacionalizacija poslovanja nameću menadžmentu organizacija neminovno suočavanje sa brojnim heterogenostima i sa potrebom prevazilaženja geografskih, političkih, kulturoloških i drugih barijera. Razlike u nacionalnim kulturama privlače posebnu pažnju s obzirom na to da one vrše dominantan uticaj na ponašanje pojedinaca i grupa u organizaciji. Cilj ovog rada je da ukaže na potrebu usvajanja multikulturalizma u organizacijama internacionalnog karaktera, kao i na važnost uspešnog upravljanja kulturološkim razlikama kao značajnim potencijalom za sticanje održive konkurentske prednosti.
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