Adjustment of destination marketing management in a situation of globalisation and clusterisation in tourism
Prilagođavanja marketing menadžmenta u turističkim destinacijama u uslovima globalizacije i klasterizacije u turizmu
Abstract
Article describes few concepts: PPP (Public-Private Partnership), DMO (Destination Management Organization) and Clusters, that have recently came into focus in tourism policy worldwide. Understanding of concepts must be of great interest for Serbian tourism policy, especially in implementation phase of the Strategy of tourism development in Serbia and its application in tourist destination management (Master plans of destinations that Strategy ponders as a priority).
Apstrakt
Članak objašnjava nekoliko koncepata: JPP (Javno privatno partnerstvo), DMO (Destinacijska menadžment organizacija) i klastere, koji su od nedavno u fokusu turističke politike u međunarodnim razmerama. Razumevanje ovih koncepata mora biti od velikog interesa za turističku politiku Srbije, posebno u situaciji primene „Strategije razvoja turizma Srbije“ i njene implementacije u menadžmentu turističkih destinacija (tj. „master planova“ turističkih destinacija koje su Strategijom određene kao prioriteti).
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