42/4

Marketing Volume 42,
Issue 4

2011. godina

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Bugarski klasteri u razvoju: politički okvir i rezultati

Bulgarian Clusters Under Development: Political Framework and Results

Yovka Bankova

Date: .

DOI: UDC 339.137.2(497.2)

Formiranje cena zasnovano na vrednosti – faktor uspeha u konkurentskoj borbi

Value-Based Pricing – A Success Factor in the Competitive Struggle

Tatyana Netseva-Porcheva

Date: .

DOI: UDC 339.137.2

Analiza Interbrand, BrandZ i Brand Asset Valuator metodologija za vrednovanje marke*

Analysis of Interbrand, Brandz and BAV Brand Valuation Methodologies

Ana Popović,

Bojan Krstić

Date: .

DOI: UDK 659.126.001

Institucionalna osnova zaštite korisnika finansijskih usluga u Srbiji*

Institutional Foundation for the Protection of Users of Financial Services in Serbia

Ljiljana Stanković,

Srđan Marinković

Date: .

DOI: UDK 366.5

Marketing instruments for the promotion of foreign trade

Marketing Instruments of Foreign Trade Promotion

Predrag Bjelić

Date: .

DOI: UDK 339.138

Uticaj makroekonomskih kretanja na tržište kulture

Impact of Macroeconomic Environment on the Cultural Market

Milica Kočović

Date: .

DOI: UDK 008: 339.1

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