50/4

Marketing Volume 50,
Issue 4

2019

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The focus of new multinational companies on the global „Value-for-money” segment and new opportunities for Serbian businesses

New Multinational Companies‘ Focus Strategy on the Global „Value-for-Money“ Segment and New Opportunities for Serbian Enterprises

Branko Rakita,

Dušan Markovic,

Mrđan Mlađan

Date: .

DOI: UDC 339.1(497.11)

An econometric analysis of the impact of income on the consumption of food and non-alcoholic beverages in Serbia

Econometric Analysis on the Impact of Income on the Consumption of Food and Non-Alcoholic Beverages in Serbia

Hasan Hanić,

Milica Bugarčić

Date: .

DOI: UDC 330.4:631.147

Analysis of the organisation and application of marketing on the example of organic food producers in Serbia

Analysis of Organization and Implementation of Marketing on Example of Serbian Organic Food Producers

Semir Vehapi,

Zenaida Šabotić

Date: .

DOI: UDK: 658.8:631.147(497.11)

The importance of internal marketing – motivation to work and job satisfaction of employees in the tourism and hospitality sector

Correlations Between Dimensions of Work Motivation and Dimensions of Job Satisfaction of Employees in Hotels and Travel Agencies

Jelena Škorić,

Maja Mijatov,

Milena Nedeljković Knežević

Date: .

DOI: UDK 658.8:005.96:338.48

The significance of social media as digital communication channels in Serbian banks

The Significance of Social Networks as Digital Communication Channels in Serbian Banks

Domazet Ivana,

Slađana Neogradi,

Vladimir Simović

Date: .

DOI: UDK: 657:004(497.11)

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