49/1

Marketing Volume 49,
Issue 1

2018

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Challenges for the development of marketing in developing countries

Marketing Development Challenges in Developing Countries

Ana Popović,

Ljiljana Stanković

Date: .

DOI: Original scientific article, 658.8:316.343-057.177

Factors influencing customer behaviour when choosing a method of purchase

Factors of Customer Behavior in the Choice of Buying

Gordana Radosavljević,

Katarina Borisavljević

Date: .

DOI: UDK 658.89

The influence of employee behaviour on perceived service quality

The Influence of Employees` Behavior on Perceived Quality of Services

Biljana Đorđević,

Nemanja Berber,

Suzana Djukic

Date: .

DOI: UDK 658.6

The role of marketing in improving policyholder satisfaction

The Role of Marketing in the Improvement of Consumers’ Satisfaction

Jelena Demko Richter,

Vladimir Njegomir

Date: .

DOI: UDK 658.8:368

The importance of digital marketing in the process of managing consumer relationships

The Importance of Digital Marketing in the Customer Relationship Management Process

Katarina Radaković,

Milan Kocić

Date: .

DOI: UDK 658.8:004

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