48/3

Marketing Volume 48,
Issue 3

2017

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The Modern Consumer and Electronic Interpersonal Communication

Contemorary Consumer and Impersonal Electronic Communication

Dražen Marić,

Jelena Jevtić,

Nikola Paskaš,

Ružica Kovač Žnideršić,

Zorjana Kanjuga

Date: .

DOI: UDC 339.138:004.773.3

Conceptual approaches to modelling corporate reputation

Conceptual Approach to Corporate Reputation Modeling

Milica Kostić-Stanković,

Slavica Cicvarić Kostić,

Tamara, Lady of the Land

Date: .

DOI: UDK 005.96:658.8

The influence of basic demographic characteristics of child consumers on the purchase of a family holiday

Influence of Basic Demographic Characteristics of Children Consumers on Family Travel Purchase

Ksenija Leković,

Slavica Tomić

Date: .

DOI: UDC 338.48-2-055.5/.7:658.8

Marketing export barriers for companies from Serbia

Marketing Export Barriers Companies from Serbia

Mirjana Gligorijević,

Sanja Mitić

Date: .

DOI: UDC 339.564:334.72

Branding strategies in the lower price segment of products – Analysis of the still fruit juice market in Serbia

Branding strategies of low-priced products – Analysis of Serbian Fruit Juice Market

Milica Panić,

Saša Veljković

Date: .

DOI: UDK 658.8:663.81

The Representation of Older Consumers in Print Advertisements in Serbia

Elderly consumers existent or not? Portrayal of Consumers 65+ in Print Ads in Serbia

Galjina Ognjanov

Date: .

DOI: UDK 659.186

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