44/3

Marketing Volume 44,
Issue 3

2013

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The Competitiveness of Serbia as a Tourist Destination – an Analysis of Selected Key Indicators

Competitiveness of Serbia as a Tourist Destination – Analysis of Selected Key Indicators

Daniel Pavlović,

Jovan Popesku

Date: .

DOI: UDK 338.48:339.137.2

The impact of the TripAdvisor portal on the business of hotels in Serbia

The Influence of Tripadvisor Portal on Hotel Bussines in Serbia

Krunoslav Čačić,

Saša Mašić

Date: .

DOI: UDK 004.738.12:640.412

Examining the key dimensions of service quality and guest satisfaction in the restaurant industry

Inquiry About Key Dimensions of Service Qualities and Guests Satisfaction in Restaurants

Darko D. Dimitrovski,

Snežana Topalović

Date: .

DOI: UDK 640.43:658.6

Quality of services as a determinant of consumer satisfaction in hospitality

Quality of Services as a Determinant of Customer Satisfaction in the Hotel Industry

Dejan Sekulić,

Maria Mandarić

Date: .

DOI: UDK 658.6:640.4

The Effectiveness of Sex Appeal in Print Advertisements in Relation to the Visual Register of the Message: Articulating a New Framework

The Effectiveness of Sex Appeal in Print Ads in Relation to a Visual Register of the Message: Articulating A New Framework

Dragoljub Novaković,

Irma Puškarević,

Ivan Pinćjer,

Uroš Nedeljković

Date: .

DOI: UDK 612.6.057:659.131.3

Language Problems in International Marketing – Experiences of Companies in the Chinese Market

Linguistic Problems in International Marketing - Company Experiences in the Chinese Market

Bojan Krstić,

Goran Milovanović

Date: .

DOI: UDK 658.8:811(510)

The Application of Integrated Marketing Communications in the Business of Family Firms in the Republika Srpska

Application of Integrated Marketing Communications in Business Family Firms in Republic of Srpska

Ana Bovan,

Mirjana Milovanović,

Nenad Perić

Date: .

DOI: UDK 658.8(497.6)

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