43/4

Marketing Volume 43,
Issue 4

2012

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Measuring consumer satisfaction

Customer Satisfaction Measurement

Aleksandar Đorđević,

Branko R. Maričić,

Saša Veljković

Date: .

DOI: UDK 658.8

Consumer involvement in the product and relationships with general causal orientations

Consumer Involvement in the Product with General Causality Orientations

Boris Popov,

Jelena Matanović,

Milica Obrić,

Nebojša Majstorović,

Vanja Slijepčević

Date: .

DOI: UDK 366.622

The complementarity of applying knowledge management and internal marketing concepts

Application Complementarity of the Knowledge Management and Internal Marketing Concepts n the Aim of Increasing Enterprise’s Intelectual Capital

Bojan Krstić,

Ivan Krstić

Date: .

DOI: UDK 005.94

Modern Quality Management in Hotel Tourism

Modern Quality Management in Hotel Tourism

Anton Vorina,

Bozidar Veljković

Date: .

DOI: UDC 338.48:005.6

The importance of shop windows in creating a shop's identity and appeal

The Importance of Store Windows in Creating Store Identity and Store Atractiveness

Inga Grgić,

Sanda Renko

Date: .

DOI: UDK 658.871

Differences in legal regulation of data privacy protection in internet marketing in the USA, the European Union and Serbia

Differences in Legislation of Data Privacy Protection in nternet Marketing in USA, EU and Serbia

Biljana Lazić,

Jasmina Markov

Date: .

DOI: UDC 336.5, 004.738.5:658.8

Protection of users of financial services: the case of insurance companies and investment funds

The Protection of Financial Services Users: The Case of Insurance Companies and Investment Funds

Jelena Cirić,

Vladimir Njegomir

Date: .

DOI: UDK 366.5:336

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