42/2

Marketing Volume 42,
Issue 2

2011. godina

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Strateški pristup marketingu filma u međunarodnim okvirima

Strategic Approach to Film Marketing in International Setting

Jasmina Makuljević*,

Velimir Štavljanin,

Vesna Milićević

Date: .

DOI: UDK 658.8:791

Metodološki aspekti istraživanja ponašanja dece kao potrošača

Methodological Aspects of Children’s Consumer Behaviour Research

Jelena Filipović

Date: .

DOI: UDK 658.89-055.62

Lični koncept kao značajna determinanta izbora brendova i ponašanja potrošača u kupovini

Self-Concept as a Significant Determinant of Brand Choice and Consumer Buying Behaviour

Slađana Starčević

Date: .

DOI: UDK 658.626+366.1

Implementacija marketing strategije – Faktor konkurentske prednosti

Implementation of Marketing Strategy - Factor of Competitive Adventage

Ivan Krstić,

Sonja Becić

Date: .

DOI: UDK 658.8

Marketing istraživanje percepcije potrošača

Marketing Research of Consumer Perception

Jelena Rodić,

Kristina Budimirčević

Date: .

DOI: UDC 366.1:658.8

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