Consumer Lifestyle Before and During Covid 19 Virus Pandemic
Stil života potrošača u Srbiji pre i tokom pandemije virusa Covid 19
Abstract
The proclamation of the COVID 19 virus pandemic has changed the way people live in almost all parts of the world. Due to the pandemic, consumers are adapting to the new circumstances not only by respecting epidemiological measures but also by changing their habits in everyday life. The aim of this paper is to identify changes in consumer lifestyle as a consequence of the current COVID 19 pandemic. The research was conducted on a sample of 153 respondents by observing their eaiting habits, travel, use of electronic shopping and payment channels and healthy lifestyle. Based on the analysis of the collected primary data in the SPSS program, the results indicate thatlifestyle related to travel, use of electronic shopping and payment channels and healthy lifestyle significantly differs, while eating habits also changed but in lower degree. The conducted research contributes to the generation of useful knowledge in order to better understand the COVID 19 virus, which is still unknown to the scientific community and various market actors, as well as its effects on everyday life of people.
Apstrakt
Proglašenje pandemije virusa COVID 19 promenilo je način života ljudi u gotovo svim delovima sveta. Potrošači se usled pandemije prilagođavaju novonastalim okolnostima ne samo pridržavanjem epidemioloških mera već i promenom svojih navika u svakodnevnom životu. Cilj rada je da se identifikuju promene u stilu života potrošača kao posledice aktuelne pandemije virusa COVID 19. Istraživanje je sprovedeno na uzorku od 153 ispitanika uz posmatranje njihovog načina ishrane, putovanja, korišćenja elektronskih kanala kupovine i plaćanja i zdravog načina života. Na osnovu analize prikupljenih primarnih podataka u programu SPSS došlo se do rezultata da se stil života potrošača u pogledu putovanja, upotrebe elektronskih kanala kupovine i plaćanja i vođenja zdravog načina života značajno razlikuje u periodu pre i tokom pandemije, dok je način ishrane takođe doživeo promene ali u manjem stepenu. Sprovedeno istraživanje doprinosi generisanju korisnih znanja u cilju boljeg sagledavanja virusa COVID 19 koji je još uvek nepoznanica za naučnu zajednicu i različite tržišne aktere, kao i efekata istog na svakodnevni život ljudi.
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